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AI business intelligence

No analyst. No guesswork.

Connect a database, CRM, spreadsheet or CSV. Waggle Intelligence builds the dashboard and answers your questions in plain English. The analyst works from figures Waggle Intelligence computes on your data, and each reply is checked against them.

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  • 14-day free trial
  • No card needed
  • Your own private workspace

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Sales dashboard · This month · All markets

Built from your columns

Sample data
Revenue
AED 1.28M +3.2%
Orders
3,547 +3.8%
Return on ad spend
8.3x +0.1%

What changed · vs last month

What changed in revenue compared with last month, by brand
Last mo.AED 1.24M
DuneAED 21.1K
PearlAED 2.9K
Oasis−AED 9.9K
FalconAED 8.4K
MarinaAED 16.9K
This mo.AED 1.28M

Revenue against target · this month

97% of target reached

3 of 5 brands below target

Customer value

The top 1% of customers bring 15% of revenue.

Which brands are below target?

  • Falcon Kids80%
  • Pearl Beauty85%
  • Oasis Home93%

Worked out from 48,210 rows · revenue, target

See Intelligence in motion

From your data.
To a clearer answer.

Product film · 0:59
Product walkthrough with illustrative data. Connected sources and availability depend on your workspace.

Works with the tools you already run

Need another source? Request it
  • ShopifyBetaCommerce
  • Google Analytics 4BetaAnalytics
  • MoEngageBetaCRM & engagement
  • HubSpotBetaCRM & engagement
  • BigQueryBetaWarehouses & databases
  • PostgresWarehouses & databases
  • Google SheetsBetaFiles & storage
  • Google Cloud StorageFiles & storage
  • Amazon S3Files & storage
  • SFTPFiles & storage
  • CSV uploadFiles & storage
  • REST APIAPIs
  • Meta AdsSoonAdvertising
  • Google AdsSoonAdvertising

Not listed? Upload a CSV export or use the REST connector for a public HTTPS JSON API today.

Why Waggle Intelligence

Answers shouldn't take a week.

Most teams get their numbers in one of three ways. Each one costs time or trust.

Wait for an analyst

A simple question joins the queue, and every follow-up joins it again.

Learn a BI tool

Setup, modelling and training come before anyone gets a useful chart.

Paste it into a chatbot

Fast, but the whole file leaves your hands and its numbers are hard to check.

With Waggle Intelligence

Connect your data once. The dashboard is built for you, and questions get plain-English answers from figures computed on your data.

Start free trial

How it works

From raw rows to plain-English answers.

  1. 01Any source

    Your numbers live in many tools.

    Orders in a database, contacts in a CRM, targets in a spreadsheet. Connect each one, or upload a CSV, and it lands in your private workspace.

    Three sources · three datasets

    • Postgresorders48,210
    • HubSpotcontacts9,860
    • Google Sheetstargets240

  2. 02Checked on arrival

    Every column, checked.

    Waggle Intelligence reads each column's type and how complete it is, finds the dates and amounts, and marks emails and phone numbers as personal before anyone builds a chart.

    Retail sample · 13 columns

    customer_id · Textcustomer_email · Text · personalrevenue · Numberorders · Number
    ✓ Rows✓ Required fields✓ Missing values✓ Fresh✓ Ready to analyse

  3. 03Built for you

    The dashboard builds itself.

    KPIs, trends and breakdowns are picked from your columns. When the data allows, Waggle Intelligence adds funnels, cohorts, segments and what changed.

    Revenue · this month

    AED 1.28M

    KPIs
    Trend
    By brand

  4. 04Ask anything

    Ask it like a colleague.

    Ask in plain English. The answer shows the rows, fields and filters behind it, and one more message turns it into a chart.

    How did revenue do over the last six weeks?

    48,210 rowsrevenue · order_dateLast 6 weeks

    AED 498K last week, +9% on the week before.

Sample data for fictional brands.

The real app

This is Waggle Intelligence. Not a mock-up.

Screenshots of the product itself, taken with a sample dataset of fictional brands.

A dashboard planned for your data

  • KPIs, trends and breakdowns picked from your columns
  • KPIs compared with the period before, with the dates shown
  • Filter the view, then export it or schedule it as a report
Waggle Intelligence dashboard for a sample dataset of fictional brands, with filters by brand, market, channel and category, and a revenue KPI compared with the prior 7 days

Swipe the screenshot to see the full screen.

Product

More than a dashboard.

Everything below is built from the data you connect. No analyst, no SQL, no setup project.

  • Deeper analysis, built in

    When your data has the columns for them, the dashboard adds the analyses most tools leave to an analyst.

    • Funnels
    • Cohort retention
    • Customer segments
    • What changed
    • Year on year
    • Actual vs target
    • Busiest hours
    • What sells together
    • New vs returning
    1. Visited52K
    2. 46% continue
      Viewed a product24K
    3. 21% continue
      Added to cart5,060
    4. 52% continue
      Checkout2,630
    5. 75% continue
      Ordered1,980
    Bar length uses a square-root scale so small stages stay visible.

  • Metrics defined once

    Write a metric such as net revenue as a simple formula. Dashboards, the analyst and AI tools all use the same definition.

    Calculated metricDefined once

    Net revenue

    revenuereturns
    • Dashboards
    • Analyst
    • AI tools

  • Who comes back

    Cohorts show how many new customers buy again, month after month.

  • Change it by asking

    Ask for a KPI, a chart, a filter or a new theme and the dashboard changes. Every change can be undone.

    Add return on ad spend as a KPI

    Added KPI “Return on ad spend”.

    Show revenue by market as a bar chart

    Added “Revenue by market”. Undo

  • What sells together

    Product pairs bought together, and how much more often than chance.

    • 3.1×Running shoes Sports socks
    • 2.6×Face serum Sunscreen
    • 2.2×Bed sheets Pillows

  • Reports and alerts

    Schedule a weekly or monthly email with a link to a one-page analyst brief, and get an alert when a number crosses your line.

    Weekly sales report · Sales dashboardWeekly

    Revenue +6.2% week on week. Dune Sport led. Falcon Kids is furthest below target.

Visuals use sample data for fictional brands.

Who it's for

Built for teams that run on numbers.

  • E-commerce and retail

    Sales and customers by brand and market, and what changed since last period.

    • What changed
    • Customer segments
    • What sells together

  • Marketing and growth

    Channels, return on ad spend and where shoppers drop out before they buy.

    • Return on ad spend
    • Funnels
    • Busiest hours

  • Founders and managers

    Targets, scheduled reports and alerts, without asking anyone for a spreadsheet.

    • Actual vs target
    • Weekly reports
    • Alerts

  • Analysts and data teams

    Warehouse data in, metrics defined once, answers from Claude or Cursor.

    • Postgres and BigQuery (Beta)
    • Calculated metrics
    • MCP for AI tools

AI tools

Ask in Claude. Answer from your data.

Connect Waggle Intelligence to Claude, Cursor or another MCP client and ask about your data where you already work.

  • Read-only tools. Nothing in your workspace can be changed.
  • A personal token from the app, which you can revoke at any time.
  • Totals worked out by Waggle Intelligence, with your calculated metrics.
  • Every tool call is written to the activity log.

claude mcp add --transport http waggle https://analytics.waggle.ae/api/mcp --header "Authorization: Bearer <your token>"

Waggle Intelligence · connectedIllustrative

Which market grew fastest this month?

  1. Token checked · read-only
  2. list_datasets
  3. describe_dataset
  4. query_dataset
  5. Logged

Kuwait grew fastest, up 5.6% on the same days last month. UAE changed least, at +2.1%.

  • Kuwait+5.6%
  • KSA+3.4%
  • Qatar+2.6%
  • UAE+2.1%
Illustrative conversation · sample data · tokens are for owners, admins and analysts
  • Top 5 brands by revenue
  • UAE vs KSA last month
  • Why did revenue drop?
  • May vs June
  • Which channel has the best return on ad spend?
  • Average order value by market
  • Show orders as a line chart
  • Add a filter for Kuwait
  • Which brands are behind target?
  • Revenue by week for Pearl Beauty

Who builds it

Built by the team behind Waggle.

Waggle is a software and AI team in Dubai. Our leadership brings more than 15 years in GCC retail, CRM and growth, and that experience shapes what Waggle Intelligence measures first.

Meet Waggle
15+years of leadership experience in GCC retail, CRM and growth
  • Retail and e-commerce
  • CRM and loyalty
  • Growth marketing
  • Software and AI
Dubai, UAE · CanadaTeam experience, not client endorsements.

Security

Private. Scoped. Logged.

Everyone sees what their role allows, on dashboards, in exports and in the analyst. Pick a role to see what opens.

Read how security works
Roles · one workspace4 of 6 areas open
  • DashboardsView, filter, export
  • Data sourcesSee sources, no changes
  • AI analystNot available
  • Personal columnsHidden, names too
  • Team and rolesSee members, no changes
  • BillingSee plan and usage
Full Limited Closed

  1. Private workspace

    Every query is limited to your own workspace. Data is never shared across customers.

  2. Encrypted source logins

    Passwords and API keys for your sources are encrypted with AES-256-GCM on the server.

  3. Four roles, checked on the server

    Owner, admin, analyst and viewer. The server checks the role on every change, not just the screen.

  4. Personal columns marked for you

    Email, phone, name and address columns are marked personal on import. You can change any column.

  5. AI on your terms

    On by default for new workspaces; owners and admins can switch it off. It never receives raw rows.

  6. Revocable AI tool tokens

    Claude and Cursor connect with read-only personal tokens that owners and admins can revoke.

  7. Activity log

    Sign-ins, uploads, syncs, dashboard changes and AI tool calls are logged for admins to review.

  8. Rate limits

    Sign-in, sign-up, AI and connector requests are rate limited to slow down guessing and abuse.

Controls implemented today, described as they work. No certification is claimed.

Pricing

Simple pricing. Try it free first.

Prices in US dollars. Every plan starts with a 14-day free trial with up to 50K rows, 3 sources, 2 team members and 50 AI questions a day. No card needed.

Self-serve

$179/ month

Billed monthly

Private workspace, connectors, dashboards, AI analyst, reports and alerts.

  • 1M rows in total; up to 100K per uploaded file, 20K per source sync
  • 10 sources, refreshed every 6 hours or daily
  • Large tables summarized on import, up to 20K summary rows
  • 20 dashboards, 20 reports and 20 alerts
  • 5 team members
  • 300 AI questions a day
  • AI analyst that answers from figures computed on your data
Start free trial

Growth

More volume

$379/ month

Billed monthly

More volume, more sources, more team.

  • 10M rows in total; up to 100K per uploaded file, 20K per source sync
  • 30 sources, refreshed every 6 hours or daily
  • Large tables summarized on import, up to 20K summary rows
  • 100 dashboards, 100 reports and 100 alerts
  • 20 team members
  • 1,000 AI questions a day
  • Everything in Self-serve
Start free trial

Not sure which plan fits? Book a demo and we will walk you through it.

FAQ

Questions people ask first.

Ask the team that builds itDubai, UAE · Canada
Book a demo WhatsApp
Is my data sent to an AI model?

Yes, unless an owner or admin switches the external AI model off; it is on by default for new workspaces. It receives field names and types, summary figures such as totals, ranges and counts, the values of text fields a question needs (up to 50 per lookup, 8 per field when a dashboard is planned) and the question. It never receives raw rows, or values of fields marked personal or confidential.

Do I need SQL or a data analyst?

No. Waggle Intelligence picks the KPIs and charts from your columns, and you change them by asking in plain English. Analysts can still add calculated metrics with a simple formula.

How fresh is my data?

Connected sources refresh every 6 hours or daily, and you can sync any time. An uploaded file stays as it was; a newer version uploads as a new dashboard.

My tool isn't listed. Can I still use Waggle Intelligence?

Yes. Upload a CSV export, or connect a public HTTPS JSON API (GET, with a key or token) with the REST connector. Tell us what you would like connected next.

What happens after the trial?

The trial runs 14 days with up to 50K rows, 3 sources, 2 team members and 50 AI questions a day. When it ends your data stays, and the workspace is read-only until an owner or admin picks a plan.

Who is behind Waggle Intelligence?

Waggle, a software and AI team in Dubai. You can talk to the people who build it on a demo call or on WhatsApp.

Your first dashboard is one upload away

Bring the data. Waggle Intelligence brings the answers.

Start free for 14 days, or see Waggle Intelligence on your own data on a short call.

Start free trial Book a demo

WhatsApp +971 56 769 2184 · contact@waggle.ae